Houston is preparing to host seven matches of the 2026 FIFA World Cup, including five group stage games and two knockout round fixtures, all to be played at NRG Stadium. The city's preparations come as a new mural in the East End celebrates Houston's connection to soccer and its diverse international identity. The "East End Gateway Mural," created by local artist Bettiri, adorns a 230-foot wall and pays homage to the nine countries that will be participating in matches hosted in Houston. This artwork reflects the multicultural fabric of the city, where approximately one-third of residents were born outside the United States. Organizers are also finalizing preparations for the FIFA Fan Fest, a major public event designed to draw international visitors and locals together. A "money shot" view from a VIP structure inside the festival grounds showcases the main stage with the city skyline as a backdrop, aiming to capture the energy and excitement of the tournament. However, the influx of visitors and the scale of the event are expected to exacerbate existing challenges, particularly concerning traffic and public transportation. Concerns have been raised about the potential for "soul-crushing traffic" and the logistical burdens placed on the city, which may be tasked with providing extensive security, shuttle services, and infrastructure support for the event, while the primary financial benefits are directed elsewhere.